It’s That Kind of Thrill
Acura
Brand film · Automotive
Brand film · Automotive
A reset moment that brought Acura back to something you feel: precision, performance, and a little edge.
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A little context.
“It’s That Kind of Thrill” brings Acura’s precision and performance into the realm of feeling. The TLX work puts the excitement of driving at the center of the story, giving the car a sense of momentum and character that goes beyond its specifications. It’s an invitation to imagine yourself behind the wheel, taking the long way home for reasons you do not need to explain.