The Interns
Samsung
Brand film · Comedy
Brand film · Comedy
A chaotic agency comedy where Gen Z interns outthink the creative department, powered by a Galaxy Tab and a little unhinged confidence.
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A little context.
Give a group of Gen Z interns a Galaxy Tab and suddenly the agency hierarchy looks a little shaky. Built with BBH USA, “The Interns” uses workplace comedy to put Samsung’s tools into the middle of the creative process. The interns have ideas, confidence, and absolutely no interest in waiting their turn. A product story with plenty of agency behavior that feels a little too familiar.