WcDonald’s
McDonald’s
Integrated campaign · Anime · Experience
Integrated campaign · Anime · Experience
An inside joke from anime culture became an entire McDonald’s universe: original anime, manga packaging, a new sauce, and an immersive experience.
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A little context.
For years, anime fans knew McDonald’s by another name: WcDonald’s, complete with upside-down arches. Then McDonald’s decided to make the joke real. Original anime from Studio Pierrot, manga packaging by Acky Bright, a new sauce, and an immersive Los Angeles pop-up turned a familiar reference into an entire world. The fun was in treating every detail like it belonged there. Even the dipping sauce got a storyline.